THE MULTI-LOCATION GBP

DOMINATION WORKSHOP

The customer acquisition strategy your marketing company doesn't want you to know about.

MARCH 19-20, 2026 • MANDALAY BAY • LAS VEGAS

Let me tell you something uncomfortable.

Your marketing company is lying to you.

Every month, they cash your retainer check. They send reports filled with impressions and clicks. They run your PPC campaigns. They "optimize" your website.

And the whole time, they're ignoring the single most powerful customer acquisition strategy in the home service industry.

Why? Because it's hard. Because it requires real estate knowledge they don't have. Because once you implement it, you won't need to spend nearly as much on paid advertising.

That's bad for their business. But very, very good for yours.

THE STRATEGY THAT CHANGED EVERYTHING

A few years ago, I was CMO of a garage door company spending a fortune on marketing. PPC costs climbed every quarter. We were in bidding wars with deeper-pocketed competitors. And there were parts of our service area where we simply could not get traction.

Then we figured out how to make Google think we were everywhere.

We started opening Google Business Profile locations strategically across our entire service area.

The results?

Stupid. Ridiculous.

Almost embarrassing.

Lead volume exploded across every zip code
Cost of marketing dropped to 4-5% of revenue
Dominated markets where we'd be invisible for years
Every other marketing channel suddenly performed better
Contributed to a private equity exit that changed everything

TWO DAYS. SLEEVES ROLLED UP.

HERE'S WHAT YOU'LL WALK AWAY WITH:

The three pillars of GBP ranking and why most businesses only focus on two of them, leaving massive opportunity on the table
The "centroid" concept that explains why you're invisible in certain zip codes and the solution that makes you appear everywhere
The critical difference between "marketing locations" and "operating locations" worth the entire cost of the workshop alone
My 32-point optimization checklist that ensures your profiles outperform 95% of competitors
What qualifies as a legitimate location in Google's eyes and what will get your's suspended immediately
Real estate options that actually work at $300-800/month with photos of what these locations look like
The complete tool stack I used to track, measure, and scale our multi-location strategy
Team structure blueprint so you know exactly who owns what when you get home
A complete 90-day expansion plan with specific markets targeted, real estate identified, and roles assigned

PLUS: THE COMPLETE TEMPLATE & TOOL LIBRARY

32-Point GBP Optimization Checklist

Expansion Marketing Scoring Worksheet

NAP Audit Template

Local Landing Page Template

90-Day Expansion Planning Template

Team Structure & Role Definitions

Monthly/Weekly Maintenance SOP

Local Falcon Setup & Interpretation Guide

Consumer Fusion Review Dispute Guide

Tool Stack Comparison Matrix with pricing

WORKSHOP AGENDA:

Day One

Thursday, March 19th

8:00 - 8:30 AM [Breakfast & Registration]

8:30 - 10:00 AM [Session 1] The Strategic Why & The Proof

10:00 - 10:15 AM [Break]

10:15 - 11:45 AM [Session 2] Profile Mastery

11:45 AM - 12:45 PM [Lunch]

12:45 - 2:15 PM [Session 3] The Local Search Ecosystem

2:15 - 2:30 PM [Break]

2:30 - 4:00 PM [Session 4] Expansion Strategy & Real Estate

4:00 - 4:15 PM [Break]

4:15 - 5:45 PM [Session 5] Measurement, Tools & Building Your Team

5:45 - 6:00 PM [Homework Assignment & Day 2 Prep]

Day Two

Friday, March 20th

8:00 - 8:30 AM [Breakfast]

8:30 - 9:45 AM [Homework Review] Hot Seats (4-5 attendees present their work)

9:45 - 10:00 AM [Break]

10:00 - 11:15 AM [Open Q&A, Troubleshooting & Advanced Topics]

11:15 AM - 12:00 PM [Wrap-Up] Action Planning & Next Steps

THIS WORKSHOP IS FOR YOU IF:

You can run a home service company doing $2M+ in annual revenue
You're serious about growth and willing to invest in real infrastructure
You have (or can hire) people to implement what you learn
You're frustrated with marketing costs that keep climbing while results stay flat
You're losing business in certain zip codes and don't know why

THIS IS NOT FOR YOU IF:

You're looking for a quick fix or magic button
You want to "learn" but not "implement"
You're uncomfortable with a 6-9 month timeline for full results

Workshop Venue & Hotel

Mandalay Bay, Las Vegas, NV
October 26th to 28th, 2026

You’re steps away from every session, zero commute, zero stress, and no wasted time. Instead of fighting traffic or coordinating rides, you wake up where the action is and stay locked in from start to finish.

Mandalay Bay delivers everything you need in one place: spacious, high-end rooms, world-class dining, live entertainment, and an iconic 11-acre beach with a wave pool to reset between sessions. When the workshop day ends, the conversations continue—right downstairs.

If you want to maximize your time, your focus, and your return on this experience, stay where the workshop happens. Less friction. More access. Better results.